Why One Day Cricket will survive … and Thrive

It has become di riguer of late to lament the decline of ODI cricket and herald Twenty20 as the unstoppable David that will eventually slay the ODI Goliath. This week on the eve of the Champions Trophy the ICC has been struggling to convince all and sundry that ODI cricket is still in good shape. But the crickets governing body must also take the blame for creating the Frankensteinian monster that Twenty20 has become. Thanks to the ICC’s poor scheduling there will be 3 editions of the Twenty20 World Cup between the 2007 and 2011 ODI World Cups. Add to these 3 seasons of the blockbuster IPL and you can see why Twenty20 now has more top of mind recall for most cricket fans.

However not all voices speaking on ODI crickets future this week have been sounding the death knell, with outspoken Indian cricketer Harbhajan Singh one of those coming out in support of the format. This disparity in opinion between voices within and outside the subcontinent is mostly likely due to the variance in the way cricket sits within sporting calendars in different nations. Cricket is a year-round phenomenon in the sub continental countries while in countries like Australia it has a narrow home season sandwiched between seasons of other popular sports like Rugby League, AFL and Racing. For the rest of the year cricket is a forgotten sport when Australia plays overseas, unless the contest is the Ashes or the Border Gavaskar trophy against India. As a result for the South African or Australian cricket fan it makes little difference if the handful of home ODIs gets replaced by Twenty20 matches with the added incentive of seeing international players like Andrew Flintoff in action.

By contrast for the sub continental fan cricket is a staple he can never switch off from. It is this obsession that sees him following the national team’s fortunes and live scores irrespective of the time of day the game is played. This devotion is absolute and lifelong, regardless if he’s an expatriate living thousands of miles away from the action in his native land. The cricket boards themselves have been overzealous never missing an opportunity to schedule an ODI tournament in narrow breaks between exhausting series. This is largely due to the current BCCI regimes greed in trying to maximize as much as possible from ground and TV rights and the need to strengthen its vote banks by obliging its neighbours and Associate countries with hastily scheduled tours.

In summary, despite the valid questions about the necessity for 2 short versions of the game the volume of ODI cricket is unlikely to reduce in the near future as long as there is fan support and marketing dollars to sustain it. With the Indian team playing so well under Mahendra Singh Dhoni such an occurrence is unlikely anytime soon.